Presentation:
MPBS, a leader in wood panel finishing in the Maghreb, has decided to leverage its expertise in the French market through its participation in the EUROBOIS trade show.
MPBS’s participation in EUROBOIS: A challenge successfully met during a record-breaking edition.
Event Review:
EUROBOIS 2024, an internationally renowned trade show for the wood, woodworking machinery, and interior design sectors. The event featured entertainment, demonstrations of cutting-edge machinery and highly innovative processes, as well as interactions with international experts.
A record-breaking edition brought together 29,363 professionals over four days at EUROEXPO Lyon. These intense days were marked by warm and friendly encounters aimed at developing the wood industry.
The top 5 visitor activities that contributed to this success compared to the 2022 edition:
Interior design, decoration: +77.83%
Joinery: +31.62%
Carpentry: +114.18%
Sawmilling
Sharpening, drying: +41.37%
Other wood use (crafts): +141.54%
MPBS Participation:
MPBS participated in the event with a booth located in Hall 6.1, covering an area of 18.00 m², furnished with a variety of melamine, acrylic, and veneered panels. This elaborate layout demonstrates the versatility and quality of MPBS products.
Public Reactions and Testimonials:
Visitors greatly appreciated the MPBS exhibition, the diversity of its range, and its compliance with current international standards. In short, a reaction that inspires optimism about the future development of MPBS’s business on the old continent.
Conclusion and Outlook:
This participation represents a strategic turning point in MPBS’s trajectory, which has been charted over the years. Indeed, being displayed alongside major brands in the field strengthens MPBS’s visibility, awareness, and reputation on the international market.